We hear a lot about slow fashion but what about slow beauty? It is becoming more main stream as we move into to more mindful living that this includes conscious approaches to living including buying cosmetics and personal care products.
The term was first introduced in Europe as “slow food”. It was presented as a satirical reflection of how fast we tend to go through life without slowing down. After all, when the lion’s share of information fell on people (with the advent of the Internet), they wanted to do more in their tiny 60 minutes – 24 hours – 365 days. But already in the 21st century such speed gained a negative tone: consumer society. At some point, we’ve noticed that this principle does not benefit ourselves or the environment. That is why many wanted to slow down and stop all the noise around them.
What are the trends?
These trends are reflected in everything: from a thoughtful analysis of one’s own food (read – Conscious Consumption -How To!), soft approaches to active life (yoga, pilates, etc.) and ending with embracing products mindfully made with natural, safe ingredients products. We seek stability, harmony, and emotional intelligence in each other. We need to look deep within and realize change starts in ourselves.
Slow beauty does not dictate strict rules, but leaves a lot to personal discretion and personal responsibility. You do not need to rush through life or worry what will happen next. You just need to listen to yourself, your emotions, desires, and look at if ingredients are safe.
The basic principles of slow beauty are:
- Caring for the skin from the inside through food purity and harmony of products. (Exclude fast food, reduce fried options, lessen sugar and salt intake, and drink lots of water!)
- Caring for inner comfort by cleansing thoughts (there are useful affirmations to increase self-confidence, and keeping a diary, and working in master-mind groups, and much, much more, which increases, first of all, your self-esteem)
- Caring for the body through calmer types of activity, which are selected only according to the internal desire (the main thing is regularity and pleasant emotions)
- Care for beauty through the competent selection of products, both care products (we include meaningful thoughtful, clean living brand purchases) and decorative ones (we study our appearance and find a harmonious image that is consonant with the inner self)
- And, of course, caring for nature by sorting and minimizing waste, rejecting products that are tested on animals or contain extracts of animal origin. And looking for brands that use sustainable packaging and clean ingredients.
But do not confuse slow beauty with smart beauty
Literally – “smart beauty or clean beauty has accountability to the environment and the safety of the ingredients”. For the second movement, the environmental friendliness and natural ingredients matters regarding the concept of slow beauty.
By the way, it was slow beauty that gave rise to numerous followers who took on separate, so to speak, directions. Beauty bloggers who test almost everything on themselves to tell readers “the best”, thus warning against unnecessary purchases, eco-observers singing only ingredients of natural origin, and even new feminists promoting the adoption of natural beauty, full naturalness and lack of makeup, and then the movement of the body positive, which indicates the acceptance of your body and its features.
Don’t forget to listen to your body and your emotions. Lead your life clearly and consciously.