Paltrow’s company Goop has partnered up with Amour Vert to produce eco-fashion shirts that are made from organic fabrics, silk dyed and printed with low impact dyes. The line of shirts implements sustainable practices with one tree to be planted in the Tahoe National Forest for every shirt sold.
Dawson founded Studio 189, a company that uses fashion to initiate social change and eco-friendly practices and create employment for artisans. The e-commerce site provides a platform to promote African made pieces of casual hand-dyed basics. The business strategy and goal is to preserve local artisan techniques between generations and assist women in sustaining an income.
Lauren Bush Lauren
Lauren is the founder of FEED Project. FEED is a handmade bag and accessory company that donates funds from sales to companies that supply meals to children in need, with the goal of limiting global hunger. The bags are produced at a fair trade factory that creates safe, fair conditions for its workers.
Stella McCartney’s fashion house uses sustainable and environmentally friendly practices which include the use of organic fabrics, renewable energy to keep the stores running, and joining organizations that promote ethical business practices. McCartney also inspired a new Twitter hashtag #itsnotjuststella bringing awareness to the sustainable fashion movement and shining light on less prominent brands who are also producing ethical fashion.