Greenwashing and green beauty are not mutually exclusive concepts. Many beauty brands are blatantly misleading consumers through greenwashing practices. Our aim is to show you how to get the look with some really great clean beauty brands.
Learning a new array of chemical names and the different certifications granted to brands feels like it should come with a degree. However, being informed and knowledgeable empowers you to make a confident personal choice about which products are right for you.
Need help? Here is our CLEARlife Dirty List to help you sort out the mess.
photo, Peter Nguyen
makeup & hair, Shawna Lee
Models, Kaatje Kempe (left) & Meagan Rivard (right), Anita Norris Models